Everyday life help
Send a quick WhatsApp message and get reminders, appointments, lists, family plans, and follow-ups organised without opening another app.
Choose, pay, start in WhatsApp
AI assistants that start where you already chat.
Pick personal help for home life or business support for repeat admin. We handle the setup, you start in WhatsApp, and extra connections only happen when you approve them.
No API keys
No technical setup
Approval before action
Real-life AI assistant
WhatsApp first
Personal
For people and families
Family setup, study routines, reminders, personal planning, daily organisation, and the life admin nobody wants to carry alone.
From $99 founder setup BusinessFor teams and operations
Admin drag audit, inbox handling, bookings, documents, follow-ups, records, approvals, and managed workflows.
From $349 admin auditMore useful than another chatbot tab
Show the real-life outcome first, then let each premium Claw profile carry the assistant identity.
Fast business tasks
Ask for practical work like "build me a website", draft a page, tidy a client list, or prepare a follow-up sequence, then approve the result.
Context that carries forward
Your agent can remember the agreed routines, boundaries, customers, family details, and recurring jobs instead of starting from zero every chat.
Approval before action
The useful parts can move quickly, while messages, purchases, account changes, and sensitive decisions still come back to you first.
Start here
Two launch offers, built around what people actually need.
Personal
Cliff & Family Setup
$99 for the first 100 family customersA practical founder setup for household routines, reminders, study support, appointments, and the life admin quietly draining attention.
Prepare a family setup requestBusiness
Cliff & Co Admin Audit
From $349Find the inbox pressure, repeat admin, follow-ups, documents, data entry, records, and approvals worth turning into a controlled workflow.
Book an admin drag auditTrust
Guardrails first
Controlled setupKeep personal, business, financial, school, and account information limited to agreed workflows, with approval points before sensitive action.
Read the privacy summarySimple flow
Choose the lane, choose the assistant profile, then make the boundaries clear.
Choose personal or business
Personal stays focused on home life, family routines, study support, and life admin. Business stays focused on operational work.
Pick the right profile
Choose a polished assistant portrait and personality that fits the household, team, or task style, with Cliff and Sarah as familiar starting points.
Map the work
Start with the repeated reminders, admin tasks, follow-ups, records, decisions, and handoffs creating the most friction.
Set approvals
Define what can be drafted, what can be organised, and what needs a person to approve before anything happens.
How you access it
Chat through WhatsApp. Connect only what you approve.
WhatsApp first
Your assistant is easy to reach from the phone you already use, without turning daily support into another app to manage.
Guided setup
During setup, you choose which email, calendar, files, work tools, or devices should be connected, if any.
Customer-controlled connections
You sign in, approve access, and stay in control. Cliff & Co configures the assistant around the permissions you choose.
Approval before action
Messages, purchases, account changes, sensitive information, and business-impacting actions should ask for approval first.
Realistic product story, premium Claw profiles
Warm at home. Precise at work.
Personal assistant profiles
Warm premium profiles for routines, reminders, planning, simple research, study support, and the everyday admin families keep putting off.
Family support
Calmer school weeks, appointments, household reminders, and recurring family tasks kept visible and easier to manage.
Business admin profiles
Professional assistant profiles for inboxes, calendars, follow-ups, records, documents, approvals, and back-office execution.
Clear boundaries
Personal and business Claws can share the same premium brand family while keeping their workflows separate.
Quick answer
Cliff & Family is split into personal agents and business agents.
What is Cliff & Family?
Cliff & Family is a friendly AI agent brand for personal organisation, calmer family routines, reminders, study support, and everyday life admin.
What is Cliff & Co Business?
Cliff & Co Business is the business lane for managed admin support, including inboxes, calendars, follow-ups, records, documents, data entry, approvals, and operations workflows.
Where should I start?
Choose Personal for family or life admin support, or Business for team and operations support.